The formula for achieving successful design in the automotive world is not a simple one. Automakers must tread a fine line between tradition and innovation, practicality and extravagance, and consistency and individuality. Talk to any driver of a new Porsche vehicle however, and you'll find that the luxury automaker seems to have the equation down pat.
Further solidifying this claim, Porsche recently earned the coveted Red Dot 2012 Design Team of the Year Award. Imparted to companies that achieve excellence in design and vision, the annual Red Dot nod ranks high amongst premier industry competitors across the globe.
While the entire Porsche lineup deserves credit in obtaining the award, Prof. Dr. Peter Zec, CEO of Red Dot, highlights the Porsche 911 in particular. "Like no other sports car - in fact like no other car at all - Porsche's 911 model stands for tradition and innovation in the truest and most symbiotic sense. The Style Porsche team achieves this balance to perfection and creates a fundamental product identity."1
By that statement Zec means that while each Porsche model presents its own venerable form, all are easily recognizable as a member of the sports car manufacturer's family. To get a feel for what Boardwalk Porsche is talking about, we invite you to experience the automaker's innovation in person. Visit us at 5924 West Plano Parkway Plano, TX 75093 at your earliest convenience to take in the award-winning design of any Porsche Cayenne, Porsche Panamera or classic Porsche 911 model.