It's been a little over a year since Porsche first announced it would be designing new headquarters for its operations in the United States. The reason behind the initiative, is that the German automaker wants to hold a stronger U.S. presence considering the prominence of U.S. Porsche enthusiasts.
As for the specific location, Porsche representatives set their sights on an old auto factory for the establishment of their new headquarters. However, since the setting was announced, details surrounding the project's development have been scarce to say the least. That is, until now.
That's because the well-known online publication, Auto Blog, has reported seeing a public notice in Atlanta which confirms major construction progress for the new facility. And, interestingly enough, the notice says that an application has been filed with the city to rename "Henry Ford II AVE/South Central AVE," the road on which the old plant is located, to "Ferdinand Porsche Avenue." Furthermore, the sign states that the application is in the process of review and will soon be subject to public hearing before the City Utilities Committee.
Shortly after they snapped the picture, editors from Auto Blog contacted Porsche officials to confirm the story. Not only did they affirm the notice, but also that additional progress is underway; citing that the old automotive plant has been demolished, and the foundation restored and ready for new use. What's more, the spokesperson shared that there would likely be a groundbreaking ceremony, soon.
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