The Porsche brand is known for its performance and style, two concepts which can be seemingly paradoxical, at times. However, Porsche knows as well as anyone that the two often can go hand-in-hand in a perfect way, and this is proven by the models of the new Porsche lineup quite effectively.
And, while we at Porsche of Plano are always proud of our favorite brand for the two abovementioned characteristics, we're pretty thrilled that Porsche is getting so recognition for its ability to deliver the perfect balance of performance and efficiency for its new models.
What we mean by this, is that Kelley Blue Book has recently bestowed upon the German automaker the honor of two of its Brand Image Awards - one for its amazing performance capabilities and the other for its ingenious design.
This is an honor both in the sense that it commends Porsche and also because it's from the perspective of real shoppers who have first-hand accounts of what they're reviewing.
"The Kelley Blue Book Brand Image Awards are unique because they reflect the opinions of actual in-market new-car shoppers, providing automakers with a glimpse into what potential customers really think of their brand and showcasing their perception strengths," says Hwei-Lin Oetken, Vice President of Market Intelligence for Kelley Blue Book.1
This means that both owners and those who just give Porsche a brief look-over can tell that it's quality, right away. If you'd like to learn more about the Porsche brand and its specific models like the 911, for example, we invite you to visit Porsche of Plano at 5924 West Plano Parkway Plano, TX 75093, anytime.
Source: 1 http://www.ibtimes.com/press-release/20130325/kelley-blue-book-announces-2013-brand-image-award-winners-based-annual-car#