If you regularly read the Porsche of Plano blog, then you've probably noticed that the brand is shifting direction. These days, the brand's new models aren't only sports cars, but sedans and SUVs as well. The first vehicle to really demonstrate this change in focus was the four-door Panamera, which was soon followed by the Cayenne SUV. These two vehicles now account for 75 percent of the automaker's annual sales, and while some purists may not think this is the right direction for the brand, the fact that overall sales are up 50 percent over the past four years proves that this is the right way to go.
Porsche is still dedicated to producing some of the most adrenaline-inducing vehicles on the market today and is committed staying connected with active sports car enthusiasts. For example, the company is returning to the 24 Hours of Le Mans race in 2014 and is working on branded roadshow events.
Given the success of the Cayenne, it makes sense to pursue customers who are interested in the power and luxury that Porsche is known for, but in the form of a capable SUV. To fulfill this niche, the company will release a new compact SUV that is expected to add up to 75,000 units to annual sales.
Readers, we invite you to weigh in on this debate. Should Porsche focus on its heritage of iconic sports cars? Or should it expand its lineup to fulfill the needs of today's drivers? Let us know in the comments section of this post, or, stop by our Plano, TX showroom to discuss these questions with a member of our team.