Martini Racing is making its long awaited return to racing with its partner, Porsche.  The official racing brand of the Italian distillery Martini & Rossi first sponsored two of the automaker's 906 race cars in 1968, beginning a long history of collaboration between the two luxury companies.

Porsche, maker of luxury sports cars for drivers in Plano and beyond, is a brand with a lot of staying power. What's more, the German automaker knows how to design a complete lineup of new Porsche models that appeal to connoisseurs of fine, luxury autos, year-after-year.

Admittedly, this assertion is somewhat biased coming from us as we are in fact a Porsche dealership, however, it's not just our humble opinions that offer proof…

The Porsche brand is known for its performance and style, two concepts which can be seemingly paradoxical, at times. However, Porsche knows as well as anyone that the two often can go hand-in-hand in a perfect way, and this is proven by the models of the new Porsche lineup quite effectively.

And, while we at Porsche of Plano are always proud of our favorite brand for the two abovementioned characteristics, we're pretty thrilled that?

Attention Porsche enthusiasts in the Plano area and beyond: Porsche of Plano How would you like the chance to customize and design your very own new Porsche model?

Well, with a new Facebook app created by our favorite German automaker, many have had the chance to do just that, and you could be one. Specifically, the application has allowed fans to customize a new Porsche auto's exterior hue, wheels and to add optional packages. There?

The Geneva Motor Show is underway and we at Porsche of Plano couldn't be more thrilled about it. That's because our favorite automaker, Porsche, is currently debuting its all-new 2014 911 GT3 and we're here to share the details with you, our readers.

To start off, the new Porsche 911 GT3 features a brand-new engine in the form of a 3.8-liter boxer capable of making up to 475 horsepower with dual-clutch transmission?

With all the excitement that the new Porsche lineup offers for drivers in the Plano area and beyond, we at Porsche of Plano are continually pleased with our favorite automaker's offerings.

But, there's been one particular model that we've been looking forward to for quite some time now and are glad to say may be on its way to our dealership at 5924 West Plano, TX 75093: the Porsche Macan.

Enthusiasts of the?

Hagerty Insurance is an institution that specializes in covering cars that are already deemed classics. And, each year, the gurus at the organization publish their annual "Hot List" which predicts this year's ten cars that will future collectibles 20 years from now. And, while these designations are certainly interesting, we at Porsche of Plano are sharing the information with you because there was a new Porsche model that was featured on this year's list?

Men all across the U.S. turn to the well-known publication Men's Health for advice on workouts, diet, relationships and more. But, did you know that that more includes cars? And, specifically the annual designation of one particular as Car of the Year.

In case you couldn't guess where we're going with this, this year the editors at Men's Health chose a new Porsche model as their Car of the Year?

Thanks to a leak from a patent office, in China, enthusiasts like those of us here at Porsche of Plano were recently given the opportunity to get a potential sneak peek of the all-new Porsche 918 Spyder.

You see, each time an automaker wants to build or sell a new auto overseas, it will usually take the time to patent the design and technology that will be involved in the process. This is particularly common in?

You may remember from a previous Porsche of Plano blog post that our favorite automaker was set to open a new North American facility, in Georgia. Well, we're thrilled to announce that it has finally come to fruition and Porsche has officially broken ground at the new U.S.  headquarters and construction is underway.

Considering that Porsche has so much in store for its new center, we at Boardwalk Porsche aren't the least bit?